WE DESIGN TOURISM
FROM UNEXPECTED ANGLES

Fenomeno Studio develops identities, tools, activities & experiences designed to enhance cultures and places that often remain invisible to mass tourism.
We create experiential routes, narrative maps, urban games and exploration tools for curious, mindful travellers.
We also design objects, merchandise and editorial materials that encourage interaction with places, invite people to observe, listen and discover, and turn travel into a more creative and conscious experience.

VISIONS THAT INSPIRE
OUR PROJECTS: DRIFTS,
PLAY & IMAGINATION

From Baudelaire to today: inner atlases
for those who truely explore.

We are guided by the wandering perspectives of the first urban explorers: from Baudelaire’s flânerie to Guy Debord’s Situationist dérives, from Lennon and Foley’s reflections on dark tourism to the playful dimension of Huizinga’s Homo Ludens.
We bring these trajectories together and translate them into design tools, active experiences and creative practices.
For us, tourism is not about consumption, but connection: a serious form of play that invites people to observe, interpret and reimagine places with curiosity and awareness.

UNCONVENTIONAL TOURISM

They are forms of tourism that move beyond traditional routes and well-known destinations, focusing instead on unusual, personalised experiences often rooted in a more authentic discovery of places and local culture.

FLÂNERIE & PSYCOGEOGRAPHY

Explore the city at a slower pace, following your intuition. A way to wander, observe and rediscover places and sensations beyond the usual routes.

CREATIVE TOURISM

Discover through play. Invent, interact with places, and explore actively—turning each visit into a personal experience.

DARK TOURISM

Visit places shaped by difficult memories, where history meets silence. A way to engage with the unseen, exploring what remains and what still unsettles.

CEMETERY TOURISM

Walk among gravestones and buried stories. A way to explore collective memory, discover funerary art, and see the city anew through its places of stillness.

URBAN LANGUAGES

Listen to what the city expresses at its edges. A way to explore urban art, spontaneous signs, and traces of biodiversity among walls, cracks, and unexpected spaces.

BEYOND THE DIMENSIONS ALREADY KNOWN TO HUMANKIND, THERE IS A FIFTH: A REALM BETWEEN LIGHT AND DARKNESS, BETWEEN SCIENCE AND SUPERSTITION, BETWEEN THE DARK ABYSS OF THE UNKNOWN AND THE BRIGHT HEIGHTS OF KNOWLEDGE. IT IS THE DIMENSION OF IMAGINATION, A WORLD AT THE EDGE OF REALITY.

Rod Serling

LISTEN TO OUR PODCAST Sidewalk Safari

COMING SOON

LISTEN TO OUR PODCAST Sidewalk Safari

COMING SOON

PHENOMENAL SHOP

A SMALL GESTURE THAT
HELPS NEW IDEAS TRAVEL

Every object, game and tool in our shop is the result of research, experimentation and self-funding. At the moment, we have no sponsors or external funding: everything we create comes from the desire to develop new, curious and accessible experiences.

When you choose one of our kits, you’re supporting an idea. You help an independent project grow and make it possible to create new tools for unconventional travellers, urban flâneurs and endlessly curious explorers.

It’s a virtuous circle: what you explore today helps us create what you’ll explore tomorrow..

SUPPORT US

TOOLKIT FOR CREATIVE TRAVELLERS

TEMPLATE E PRINTABLES TO EXPLORE THE WORLD WITH INTENTION

Here you’ll find templates, digital prints and downloadable tools designed to help you shape your own unique way of exploring the world.

Materials for your travel journal, scrapbooking graphics and travel notebooks: little treasures to print, collect and bring along on your journeys!

DISCOVER